考试日期：

2014.04.19

Task 1

INTEGRAED

综合写作

用签约福利signing bonus吸引老师

阅读：同意

阅读，同意

1.提高收入raise income，可以吸引其他学校的老师，因为很多老师觉得收入低2.吸引其他行业的人进入教育业attract candidate outside the education field

3.防止老师在初期辞职avoid resignation

听力，反驳

1.金钱不是唯一的因素money is not the only thing，教师还会考虑其他因素，图书馆library，实验室lab, 工作环境working environment，交通long commute

2.其他行业的人教书需要考证certification; 很耗时，因为要接受培训，可以简化并且缩短拿证过程simplify and shorten the certification process

3.留下有辞职的心的老师不是好事儿，不一定会把工作做好do a good job，不如让他们辞职quitting is better for his sake

Task 2   INDEPENDENT  独立写作

话题类别

媒体

考题文字：

Do you agree or disagree with the following statement?

For any business to be successful, company must spend a lot of money on advertising.

本次写作考试点评与思路：

点评：

综合写作中等难度，广告类的话题贴近生活，论点方面比较容易思考

重复2013年01月26北美考题，难度适中

思路：

agree: company should spend a lot of money on advertising

1.increase profits

(1)let consumers know the commodities

   bridge the gap between consumers and manufactures

 increase sales

(2)use persuasive imagines and slogans，

evoke impulse of buying

2.form good reputation

(1)become a more renowned brand

 have good production values

(2)a large number of audience see advertisements everyday

 increase the appeal of products

3.arouse attention

(1)attract supports of national laws and regulations

(2) draw attention from potential cooperative partners

disagree: company should not  spend a lot of money on advertising

1.squander money

(1)high advertising fee，so increase cost

(2)not all people believe advertisements，it isunnecessary to do advertising

2. reduce sales

(1)consumers may consider that increased cost is incorporated in price，

 choose not to buy

(2)fake advertisements make consumers feel cheated，so people will not buy again

3. some more critical aspects

(1)guarantee the quality of products in order to stand out from similar merchandises

(2) improve employees’welfare